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       CUSTOMER RELATIONSHIP MANAGEMENT

Make a solid foundation by developing a complete understanding of your customers.Meet the needs of every customer who matters.Make healthy profits, over long period of time.

  • This seminar is about learning the power of process management in managing customers via key points at the end of each key process, involving customers.
  • This is essentially based on lessons from many highly successful companies who have all managed their customer relations excellently.
  • You can make your customer relations management very effective from these leads.·This seminar is a logical, step-by-step approach drawn from experience of several excellent companies.
  • But, unlike many seminars where managers are promised a breakthrough theory in one fell swoop, this will encourage participants to think what is best for them.
  • The seminar will discuss best practice diagnostic questions to help focused thinking and understand the processes of customer relationship management.

     Key issues that will be covered.

  • Understand the market environment in which you are.
  • Understand customers' wants and needs stated and unstated.
  • Segment customers, who are real key customers?
  • Be proactive to develop concepts and plans for in consultation with key customers.
  • Design, build and evaluate prototypes.
  • Refine and customize products and services to make them mistake proof.
  • Secure channels of distribution.
  • Establish pricing.
  • Develop brand building strategies.
  • Develop and deploy an effective sales force
  • Process customer orders with commitment and assurance

 

  • Offer broad delivery options to become supplier of choice, use delivery customization to attract and retain core customers identify customers' needs and improve distribution capability.
  • Establish "points of contact" excellence with major customers, build cross functional "points of contact" cooperation on ongoing basis.
    Develop employees to improve customers' expectations for products and services.
  • Image key customer profiles, establish key service factors.
  • Measure customer performance and satisfaction,
    measure customer loyalty.

The seminar will include a large number of practical metrics and assessment tools which are used to measure several key Parameters, both within the organization and those involving customer organizations. These metrics will help you to know how much more you need to know about customer relationship management!

 

THE OBJECTIVE IS .....
TO LEAD CUSTOMERS, WITH SPEED, TOWARDS
MUTUAL GROWTH AND PROFITABILITY.

 

 

 

 

 

 

 

 

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