Make a solid foundation
by developing a complete understanding of your
customers.Meet the needs of every customer who
matters.Make healthy profits, over long period
of time.
- This seminar
is about learning the power of process management
in managing customers via key points at the
end of each key process, involving customers.
- This is
essentially based on lessons from many highly
successful companies who have all managed
their customer relations excellently.
- You can
make your customer relations management very
effective from these leads.·This seminar is
a logical, step-by-step approach drawn from
experience of several excellent companies.
- But, unlike
many seminars where managers are promised
a breakthrough theory in one fell swoop, this
will encourage participants to think what
is best for them.
- The seminar
will discuss best practice diagnostic questions
to help focused thinking and understand the
processes of customer relationship management.
Key
issues that will be covered.
- Understand
the market environment in which you are.
- Understand
customers' wants and needs stated and unstated.
- Segment
customers, who are real key customers?
- Be proactive
to develop concepts and plans for in consultation
with key customers.
- Design,
build and evaluate prototypes.
- Refine
and customize products and services to make
them mistake proof.
- Secure
channels of distribution.
- Establish
pricing.
- Develop
brand building strategies.
- Develop
and deploy an effective sales force
- Process
customer orders with commitment and assurance
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- Offer
broad delivery options to become supplier
of choice, use delivery customization to attract
and retain core customers identify customers'
needs and improve distribution capability.
- Establish
"points of contact" excellence with
major customers, build cross functional "points
of contact" cooperation on ongoing basis.
Develop employees to improve customers' expectations
for products and services.
- Image
key customer profiles, establish key service
factors.
- Measure
customer performance and satisfaction,
measure customer loyalty.
The seminar
will include a large number of practical metrics
and assessment tools which are used to measure
several key Parameters, both within the organization
and those involving customer organizations.
These metrics will help you to know how much
more you need to know about customer relationship
management!
THE
OBJECTIVE IS .....
TO LEAD CUSTOMERS, WITH SPEED, TOWARDS
MUTUAL GROWTH AND PROFITABILITY.
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